Hi! I'm Flora Koti!

Raised by a product engineer father and a design mother, I learned to see the world through the lens of structure and aesthetics long before I knew it was a career.

My transition into digital products felt like a natural evolution, but it was during the Apple Developer Academy that my passion for UX/UI truly ignited.

I am curious, creative, and communicative, and I have worked with web, mobile, and internal platforms, always seeking different, innovative, and functional solutions.

Download CV

Awards & Recognitions:

  • Selected at Mostra Brasileira de Design da Informação 2024

  • Highlighted at 14ª Bienal Brasileira de Design 2025

Experience:

2026- PRESENT:

Product designer
Orla

At Orla, I'm the lead UX/UI designer for Papelzinho, the market-leading Secret Santa app. My role involves overseeing the entire end-to-end product experience, ensuring the app’s visual identity and usability evolve consistently to meet the needs of 1.5 millions of users.

2025 - PRESENT:

UX/UI Jr Mentor
Apple Developer Academy

As a Junior Mentor, I support multidisciplinary squads building apps. I facilitate UX/UI workshops, take part in design critiques, and provide tactical guidance on strategy, MVP definition and backlog prioritization. Throughout the product lifecycle, I help teams connect user needs, technical feasibility and business goals.

2023 - 2024

UX/UI Trainee
Apple Developer Academy

I worked as a Product Designer on more than 7 iOS applications. My role covered user research and usability testing, defining user flows and journeys, and creating wireframes plus low- and high-fidelity prototypes. I also contributed to the front-end using SwiftUI and produced graphic and digital assets to support the apps.

2024 - 2026

Graphic Designer
Tribunal de Contas da União

As part of the communications team, my main responsibilities were developing resources for the launch of the Court's digital campaigns, including the creation of newsletters; and producing digital and printed materials in line with the Court's institutional visual identity.

Education:

2021 - 2025

Graphic Design
Barchelor's Degree
at Federal University of Paraná

Focused on Human–Computer Interaction, UX, and Interface Design, with academic research in HCI.

2023

Academic Exchange
founded by the German Academic
Exchange Service

Academic exchange (2023) funded by DAAD, with visits to Adidas, Google, and universities in Cologne, Leipzig, and Berlin.

Awards & Recognitions:

  • Selected at Mostra Brasileira de Design da Informação 2024

  • Highlighted at 14ª Bienal Brasileira de Design 2025

Experience:

2026 - Present

Product Designer - Orla

At Orla, I'm the lead UX/UI designer for Papelzinho, the market-leading Secret Santa app. My role involves overseeing the entire end-to-end product experience, ensuring the app’s visual identity and usability evolve consistently to meet the needs of 1.5 millions of users.


2025 - Present

UX/UI Jr Mentor - Apple Developer Academy

As a Junior Mentor, I support multidisciplinary squads building apps for the Apple ecosystem. I facilitate UX/UI workshops, take part in design critiques, and provide tactical guidance on strategy, MVP definition and backlog prioritization. Throughout the product lifecycle, I help teams connect user needs, technical feasibility and business goals.

2023 - 2024

UX/UI Trainee - Apple Developer Academy

I worked as a Product Designer on more than 7 iOS applications. My role covered user research and usability testing, defining user flows and journeys, and creating wireframes plus low- and high-fidelity prototypes. I also contributed to the front-end using SwiftUI and produced graphic and digital assets to support the apps.

2024 - 2026

Graphic Designer - Tribunal de Contas da União

As part of the communications team, my main responsibilities were developing resources for the launch of the Court's digital campaigns, including the creation of newsletters; Producing digital and printed materials in line with the Court's institutional visual identity

Education:

2021 - 2025

Graphic Design Barchelor's Degree
Federal University of Paraná
Graphic Design Barchelor's Degree
Federal University of Paraná

Focused on Human–Computer Interaction, UX, and Interface Design, with academic research in HCI.

2023 - 2024

2023 - 2024

Academic Exchange
founded by the German Academic Exchange Service
Academic Exchange
founded by the German Academic Exchange Service

Academic exchange (2023) funded by DAAD, with visits to Adidas, Google, and universities in Cologne, Leipzig, and Berlin.

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